RECENT PROJECTS

Our client roster includes many of the most talked-about, innovative, and proven organizations in the industry. Check out the overviews below of some of the recent solutions we've provided:

VMware logo
Worldwide SMB Channel Program and Plan

  • Review VMware's current enterprise partner program structure
  • Evaluate VMware against industry best practices for partnering in the SMB sector
  • Create SMB Partner Profile. Included mix of partner types, geographies and business models VMware should target to meet business objectives
  • Create Program Framework that included elements aligned to each stage of the partner lifecycle
  • Create customized business propositions for the SMB segment, which included specific and targeted value propositions as well as the partner economic model


PartnerPath

  • Opsware introduced a reseller partner program that was not yet effectively engaging reseller partners
  • They needed a scalable, easy-to-use interactive tool to help their partners access all the information they needed to accelerate revenue production and service end-customers
  • Amazon Consulting provided a secure and scalable partner portal solution featuring:
    • Password Protection
    • Partner Profile Management
    • Resource Center
    • Opportunity Management
    • Automated Partner Application Process
  • Managed deployment process
  • Provided ongoing maintenance, hosting and support


PartnerPath Multi-language

  • Upgraded PartnerPath Partner Portal to accommodate multiple lanaguages
  • Allowed Phoenix to translate all content
PartnerPath Partner Portal Implementation
  • Initial portal was built with partner management, posting of resources and content
  • Upgrades included: partner profling, enhanced Software Download request and management system

Go-to-Market Model for AMDLive!

  • Influncer & Services Model
    • Evaluated consumer education and influence patterns for choosing competitor brands of MS Media Centers, and
    • How AMD could affect consumer influencers to create consumer preference for AMD based Media Centers similar to influencer patterns AMD enjoys in the gaming market
    • Assessed where, how and if AMD could leverage home installers, home entertainment retail companies, on-line sites, BLOGS and message groups to create awareness and demand for AMDLIVE!
    • Defined the ecosystem of partners that helped get the "Digital Home" designed, installed and run
    • Measured the interest of each type of potential partner selling or supporting AMDLIVE! solutions
    • Benchmarked main competitors' go-to-market models
    • Evaluated the go-to-market economics for the influence and services model

  • Embedded Opportunites
    • Assessed the potential of cable providers and satellite providers to leverage the x86 technology in digital home solutions
    • Recommended the most effective and efficient ways to partner with these opportunities and measured progress


Channel Launch

  • Created partner program launch plan
  • Developed messaging to build the channel brand
  • Finalized APAC program
  • Created enhanced program materials

Channel Marketing Operations

  • Drove consistent and compelling communication to the channel
  • Increased partner engagement
  • Refined and unified the channel programs into a globally consistent framework
  • Refined the partner framework for a worldwide, unified channel program

 

Upcoming Events >

September Webinar:
Getting the Right Channel Partners Onboard
Wednesday, September 24th, 11am - 12pm Pacific
Now more than ever, channel partners are swamped with requests to carry new product lines. They have to be very discriminating about which products to recommend and increasingly selective about which vendor programs to join.
Vendors must be better than ever at the fundamentals of recruiting and onboarding if they expect to get the right partners selling for them. Getting the essentials right can be very tricky, but will save tons of time and money in the long run. Added to that, the advent of online social media holds the promise of new ways to build stronger relationships with partners, but it also has some pitfalls and risks.
For over a decade, Amazon Consulting has been helping high tech companies design, implement and automate partner ecosystems. Join us for a discussion about effective recruiting and onboarding strategies and get some tips and techniques about going "back to basics" while leveraging some of today's new social media concepts.

Customer Quote >

Featured Client >