Partner Training & Enablement Plans

The definition of "partner enablement" can be a broad one, involving many support elements that extend well beyond traditional sales and technical training. And, most well-rounded and self-sufficient partners have support from you in their marketing productivity and salesmanship in addition to their technical effectiveness. Providing a breadth of partner enablement offerings can be overwhelming. Let us help you assess your current strategy and help you build your approach inclusive of our Four Pillars of Partner Enablement, which include:

Sales & Technical Training

  • Highly-accessible solutions-focused sales training
  • Prospecting assistance
  • Pre-sales technical training
  • Use-case scenarios applicable to partner's core business
  • Objection handling

Marketing Support

  • MDF funding for demand generation activities
  • Webinars/online demos
  • Partner/solution events
  • Datasheets
  • Whitepapers
  • Case studies
  • Regular and timely communications

Sales Support

  • Pre-sales support
  • Configuration guides
  • Productivity/ROI analysis tools
  • Sales tools (market data, competitive positioning, etc.)
  • Joint planning/selling
  • Deal registration and tracking

Technical Support

  • 24 x 7 Partner priority technical support
  • Web-based knowledgebase
  • FAQs, technical datasheets
  • Tested use cases

Upcoming Events >

CompTIA Beakaway
CompTIA Breakaway brings the industry together for North America’s premier channel event. All the key channel players will be there - the top VARs, established and emerging vendors, distributors, media - in San Antonio this August! Breakaway is the largest assemblage of channel players in the IT Industry.
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Industry News >

Take Command of Partner Content!
In an age where relevant, up-to-date content can make or break a deal. To that end Amazon Consulting is proud to announced major enhancements to our partner automation system, PartnerPath. PartnerPath's Content Management module helps vendors keep content fresh, relevant and easy to find. Vendors can easily personalize content and set permissions on who gets to access it. In addition, vendors have complete control over content creation and management, which allows them to update, organize and publish content with a few clicks, rather than relying on IT resources or requiring any HTML knowledge.

Featured Client >