Parnter Program Assessment & Gap Analysis
Whether you're just trying to fine-tune your program or conduct a major overhaul, Amazon Consulting can help you measure the gaps or weaknesses in your program, relative to your overall partnering goals and performance expectations. As many companies move from programs that reward simply sales volume to those based on various "value" elements such as market penetration, new business creation or services delivery, ensuring that your program supports your evolving market strategies is important.
Our team uses our long-standing "3 E's model" of partner development to identify areas for improvement in your program, either for just one partner type or one geography, or for a global partner program structure supporting all partner types. This assessment and gap analysis will look at the various elements of your program, identify gaps and prioritize the elements to be addressed, based on their criticality to your partnering goals and strategies.
Benefits of Partner Program Assessment & Gap Analysis:
- Alignment of program structure and $$$ investments to your strategic market and growth objectives
- Ensuring a strong value proposition to target partners
- Enhancement of key program rewards to value-based partner performance expectations
- Strong ongoing partner satisfaction
- Reduced program expense through simple, scalable program management process
Amazon Consulting Methodology:
- For all program assessments, the AC team will interview key stakeholders, a subset of your partner community and review your partnering strategy and program design documentation. This deliverable of this gap analysis can take several forms:
- A 1/2 day, full day or 2-day strategy workshop with "live" problem solving and group input and discussion
- A Partner Program Health check - a comprehensive but high level scope of work to evaluate core elements of your program structure (fixed price and scope)
- A custom gap analysis based on your prioritized elements for review
