Most Requested Services

While we customize each engagement to your organization's needs, here are some of our most requested services:

  • Route-To-Market Models

    Understanding your target markets and the desired role of your partners in your sales and services delivery cycle allows us to help you clearly define what partner types you need and in what coverage models.
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  • Partner Program Assessments & Gap Analysis

    By conducting a thorough assessment of your current partner program structure, we can identify functional gaps and make recommendations of how to streamline and optimize your program to attract, engage, empower and ultimately measure the impact of your key partner communities.
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  • Partner Program Design and Frameworks

    Using our 20 step "3 E's" model of program design, we can help you design a compelling program to engage, empower and evaluate the ultimate performance of you various partner types. After ten years in business, our teams have created literally hundreds of program designs, across all major technology categories and can help you create a world-class program that partners will be excited and rewarded to engage in.
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  • Industry Benchmarking

    If you're looking to validate the strength of your strategy or program structure and need some industry data, the Amazon Consulting team can use its own best practices knowledge combined with precise industry research to help you analyze competitive program elements and/or reviews of best practices in partnering models for market leaders.
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  • Partner training and enablement plans

    Creating a well trained and competent partner community, with both sales and technical skills, is the crux of many partner programs. Our team can help you identify innovative ways to transfer your product knowledge and methodologies to your partner community and ensure their effective delivery of your technologies and supporting services.
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  • Field engagement and organizational strategies

    As the "last mile" of many good partner programs and strategies, keeping your field organization aligned and empowered to work with partners locally can be very challenging. Given our experience in program design and roll-outs, our team will help you analyze local engagement models, role definitions and coverage models to help ensure local success.
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  • Training Workshops

    Creating internal alignment to support an effective partnering strategy is a long term goal, requiring consistent messaging, goal alignment and common business processes. The Amazon Consulting team can help your internal teams (executives to middle management, direct to indirect sales teams, partner management teams to partners) refine their goals, skills, and business processes and ultimately make your partnering efforts that much more effective. From field sales workshops to partner engagement training and business planning sessions, our expert consultants provide a customized approach to channel training.
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Upcoming Events >

CompTIA Beakaway
CompTIA Breakaway brings the industry together for North America’s premier channel event. All the key channel players will be there - the top VARs, established and emerging vendors, distributors, media - in San Antonio this August! Breakaway is the largest assemblage of channel players in the IT Industry.
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Industry News >

Take Command of Partner Content!
In an age where relevant, up-to-date content can make or break a deal. To that end Amazon Consulting is proud to announced major enhancements to our partner automation system, PartnerPath. PartnerPath's Content Management module helps vendors keep content fresh, relevant and easy to find. Vendors can easily personalize content and set permissions on who gets to access it. In addition, vendors have complete control over content creation and management, which allows them to update, organize and publish content with a few clicks, rather than relying on IT resources or requiring any HTML knowledge.

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