Resources to Optimize Channels and Alliances

June 8, 2010

Engaging the Services Partner Webinar

Beth Vanni (Amazon Consulting), Paul Cronin (1NService), Susan McKay (EMC), and Robert Cohen(Integrated mar.com) go over an in-depth analysis of our most recent research on Engaging the Services Partner. We compare the views of solution providers and vendors around key channel engagement issues including: What services-based business models are most successful? Which services are growing fastest? What field engagement models are most effective between vendor and partner in delivering services to the customer? What channel program support do these solution providers need from their leading vendors?

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In an age where relevant, up-to-date content can make or break a deal. To that end Amazon Consulting is proud to announced major enhancements to our partner automation system, PartnerPath. PartnerPath's Content Management module helps vendors keep content fresh, relevant and easy to find. Vendors can easily personalize content and set permissions on who gets to access it. In addition, vendors have complete control over content creation and management, which allows them to update, organize and publish content with a few clicks, rather than relying on IT resources or requiring any HTML knowledge.

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