Resources to Optimize Channels and Alliances
June 8, 2010
Engaging the Services Partner Webinar
Beth Vanni (Amazon Consulting), Paul Cronin (1NService), Susan McKay (EMC), and Robert Cohen(Integrated mar.com) go over an in-depth analysis of our most recent research on Engaging the Services Partner. We compare the views of solution providers and vendors around key channel engagement issues including: What services-based business models are most successful? Which services are growing fastest? What field engagement models are most effective between vendor and partner in delivering services to the customer? What channel program support do these solution providers need from their leading vendors?
