Lead Distribution

Keep hot leads hot! Get the right leads to the right partners - quickly.

  • Accurate Lead Distribution. Do you give leads more leads to Platinum partners than Gold partners? Do your leads go to partners that are certified on those products? Through the PartnerPath system, leads are automatically distributed to partners by pre-determined criteria such as program level, geographic location, lead rating and product authorization.
  • Enforceable Lead Follow-up Rules. Having enforceable lead follow-up rules ensures that all your hard work getting new leads doesn't end up going to waste. PartnerPath helps you create workflow rules that mirror your sales process with alerts and triggers based on any event. Include a deadline to act on a lead; require regular status updates; set up alerts to your partners' account manager. Quickly modify rules to keep on top of changing business climates.
  • Easy Lead Integration. Import leads from any marketing campaign into PartnerPath by uploading XML and .csv files with an easy import tool. Lead criteria such as contact information, product/service interest and lead score can be automatically matched to the same fields in PartnerPath for seamless integration of lead information.
  • Lead Tracking. Run reports on demand to gain visibility into lead status across your entire partner network. View reports such as unassigned leads, assigned leads, contacted leads, and deals in process, closed and lost.
Return to Sales Leads

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CompTIA Beakaway
CompTIA Breakaway brings the industry together for North America’s premier channel event. All the key channel players will be there - the top VARs, established and emerging vendors, distributors, media - in San Antonio this August! Breakaway is the largest assemblage of channel players in the IT Industry.
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Take Command of Partner Content!
In an age where relevant, up-to-date content can make or break a deal. To that end Amazon Consulting is proud to announced major enhancements to our partner automation system, PartnerPath. PartnerPath's Content Management module helps vendors keep content fresh, relevant and easy to find. Vendors can easily personalize content and set permissions on who gets to access it. In addition, vendors have complete control over content creation and management, which allows them to update, organize and publish content with a few clicks, rather than relying on IT resources or requiring any HTML knowledge.

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