Trends, Best Practices and Data

Best practices are the foundation of any effective partnering model – but they are only a jumping-off point. We do lots of research to track the new innovative ideas and trends and help companies to achieve strategic partnering initiatives and practice better decision-making.

Are your partnering models and programs up to par?

We benchmark your programs against industry best practices to determine how you compare to your peer group? We also determine partner satisfaction, profitability and the Total Partner Experience through comprehensive surveys, focus groups, detailed interviews and partner advisory council facilitation. Are you ahead, on-par or behind your competition?

HP Panasonic
Informatica Sophos
ExactTarget Dell
Citrix Lenova
NetApp Adobe
Autodesk Cisco

What’s new and bold?

We develop three industry based research reports a year – collecting primary data from vendors, solution providers and customers to identify trends and innovative ideas you can leverage to stay ahead of the competition.

Download these reports:

The What & The Why of Partner Profitability
Partner Profitability ThumbnailYou know that maximizing your channel partner’s profitability is the key to your success. However, many vendors are not intimately aware of how their programs affect partner profitability. Our study on the state of partnering will present the facts of the solution providers’ perspectives and the vendor gaps in bolstering partner profits.

MDF InSight
MDF InSight ReportAs marketing strategies evolve and partners grow savvier about engaging with customers, MDF programs are starting to show their age. This is why PartnerPath recently examined over 20 leading vendor MDF Guides to develop  common practices across the industry. Some practices vary greatly across programs, but our research showed a number of trends emerge around how these variables align.

Tell us about the state of partnering!

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